Photo of confidentiality leafletsThe outcome

The research showed clearly that even those who had made much use of the NHS were uncertain about who could access their information and in what circumstances. This supported the need for information to be provided.

The findings from this research have informed the style and design adopted in HRIS information.

  • The groups thought that the brighter coloured leaflet was more likely to attract potential readers. The bright colour was seen as making it stand out more.

  • The two public groups expressed a preference for the larger print version of the leaflet.

  • One of the recommendations from the Phase I research had been that the information be kept as brief as possible with bullet points used wherever possible. The groups in Phase II felt that the leaflet had achieved this. It did not appear to have any information within it that could be cut out and seemed to be easy to read and to the point.

  • Those who responded to the postal survey agreed that the question and answer format was successful. 74% of those surveyed said they liked it a lot and a further 16% said they liked it a little.

  • Those who responded to the postal survey were asked to indicate whether the language used in the leaflet makes it easy or difficult to understand. Nearly all felt it was easy to understand (95%).

Feedback on this information has encouraged us to believe that the final leaflet is one which is very much in line with the needs of patients and members of the public.

The lengthy process which we went through with this initial piece of information for patients was unusual, but very worthwhile to provide us with a clear indication of how we should produce our information in the future, from the level of detail to the style and presentation of the information.

Page last edited: 07 October 2009